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Dear Web Site Owner:
Have you ever read a description that made you want something so badly that your credit card appeared in your hand, as if by MAGIC…?
And, before you knew it, you had clicked the “submit” button and were eagerly awaiting the delivery of this item, which would greatly improve the QUALITY of your life?
Good copywriting has the same effect on you as if you are a batchelor looking at a SEXY woman, or a depressed spinster looking at a large, creamy, deliciously sinful slab of Lindt chocolate.
You WANT it, you NEED it, your life will not be the same if you cannot get your hands on it, RIGHT NOW!
This is the power of GOOD COPYWRITING!
The Internet is all about information. When you go online and search for something on Google, Yahoo or Bing, you are looking for information. The primary way of transferring information is through words.
If you are marketing a product or service on the Internet, it is the way in which you present the information, the words you use, which create the DESIRE for the product in the potential customer.
Well-crafted, professionally produced copy more than pays for itself through the INCREASED SALES of your product! Comparison shopping may be good when comparing brands of fat-free milk at the supermarket, but not when selecting a dentist, heart surgeon or copywriter for a business project into which you are investing a great deal of MONEY.
Words can make such a big difference, if used correctly. To illustrate this: An American beauty products company doubled the sales of their shampoo through the use of a SINGLE WORD! On the back of the bottle, where previously it read “lather, rinse”, they changed it to “lather, rinse, REPEAT!”
Our copywriter has a degree in psychology and many years of EXPERIENCE as a wordsmith; aside from writing copy, he has written a successful franchise operations manual and has had two books and many articles published in both Europe and the U.S.A.
Do you need it?
Well-written copy is ALWAYS a good choice. There are those who might say that basic products such as fridges or exhaust pipes don’t really need well-crafted copywriting.
They might reason that if your fridge has stopped working or your exhaust pipe is threatening to drop off your car, you are looking for a new fridge or exhaust, the question is merely whom you are going to be buying it from. This would be based on the first two or three web sites you find on Google and, with regards to these individual sites, the proximity of the business to yourself, the price of the product and the appearance of the web site.
What is however too easily forgotten is that, in a HIGHLY COMPETITIVE modern business environment, every advantage counts. Furthermore, customers buy from businesses they feel they can TRUST and well-written copy can go a long way towards earning your customer’s trust.
With regards to the exhaust, for instance, a good copywriter could highlight the RISKS INVOLVED in driving around with a faulty exhaust. Exhaust fumes from such an exhaust might enter the passenger compartment and could cause illness or even death. There is, for instance, more than one documented instance of an electrical malfunction within a faulty fridge leading to an electrical fire and causing a death (http://www.cbc.ca/consumer/story/2008/01/28/condo-fire.html).
When it comes to products or services which are less immediately and basically necessary to your customer’s existence, good copy becomes even more important. From beauty products to luxury goods to weight-loss shakes, good copy can be PRICELESS.
You can always write your own copy for your site, regardless of what you are selling. When you consider, though, that research has shown that well-written copy can sell SEVERAL TIMES the amount of product as opposed to that which is badly written, you may want to give it some further SERIOUS consideration and then CONTACT US for a quote.
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