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If your web site does not show up on the first page of Google, the chances of it consistently attracting visitors are close to zero. Yes, if someone types in the name of your site or business, they will probably find you. That is hardly the point, since you want to attract visitors that are looking for your particular product or service but do not already know of your existence.
The possibilities of being able to “just quickly” search-engine-optimize your site are slim. If your web-developer had known about S.E.O., it is reasonable to assume that your site would already be optimized!
Usually it then becomes necessary to disassemble the whole web site (for instance, if it was a frame-based site). You then basically create a new web site with S.E.O. in place. This would involve the costs of creating a whole new site. Also, there is never any guarantee that your new site would be as artistically pleasing as your old one. Some of the types of web sites that are most artistic are also by virtue of their component structure the least easy to search-engine-optimize.
The question as to what to do under these circumstances has a very straightforward answer. By purchasing pay-per-click advertising under keywords that are applicable to your particular business we are able to ensure that a specific, predetermined number of qualified and interested potential customers visit your site every month. This is an exact science. The number is a given and dependent on which package you purchase. The required total is reached by simply having your advert up until this has been achieved. The exact fit to your particular product/ service and the location of your business is ensured via the use of the most appropriate keywords. The use of the correct keywords is not only a science, but an art-form also.
The cost of keywords is determined through a bidding process. The more popular a keyword is, the higher the cost of purchasing it. This increases the cost-per-visitor to your site. By selecting keywords that are very specific to your product/ service but also have a more limiting context and eliminating “negative keywords” we are able to get you the highest “return for your Rand”.
An example of this would be, say “panelbeater / Cape Town” which would be more expensive than, say, “panelbeater / Northern Suburbs”, simply because more people have bid on the former, thereby driving up the price.
Through our extensive experience and broad database of keywords, we are able to most economically and efficiently match your product/ service with the optimal keywords.
Do you need it?
The one thing that you need to keep in mind though is that, whether the potential customer or client comes to your site through Pay-Per-Click or through organic Search Engine Optimization, these are primarily means of getting visitors to your site. To sell your product, your sales copy on the site has to be enticing and your product needs to have value to your client.
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